Just about every company offers some type of rewards program and consumers are taking full advantage of them. One online study shows that 9 out of 10 people use at least one rewards program, and the typical consumer uses about six of them, how can they even keep up with 6 loyalty cards? Most people use them when buying groceries, fuel, meals out, haircuts, air miles, movie tickets and even auto parts. Credit card companies are heavy promoters of rewards, but not everyone owns a credit card. Even mom and pop stores have started using some sort of loyalty program like punch cards, but who can keep up with those?

Although rewards and loyalty programs are sweeping the retail nation, most programs are not intended to bring in new customers but to keep your customers coming back. Most retailers typically have a separate budget for advertising and marketing to get new customers in the door. But what about those companies that doesn’t have an advertising/marketing budget? How do they get new customers?

This is where Trunow comes in. Trunow is a universal rewards program designed for those consumers who have 6 or more loyalty cards on their keys and for the retailers that need to increase their sales and attract new customers.. Trunow’s goal is to connect with all retailers to offer consumers rewards for shopping. With Trunow, I can get gas from any gas station and be rewarded then use my points to try out a local café that that just opened. Trunow isn’t just consumer driven, Trunow offers retailers analytics and details on how sales are performing in their area, the spending habits of consumers, and the ability to alert consumers with daily deals as they’re driving nearby!